I didn't say Holden had it hard, all I said was & this came directly from Holden staff of the era) was that wages inflation would have killed it. The car was not going to be viable. BTW the GTS 350 price I gave was at the time of the GTR-X'x 'release' & brochure printing.
There were no handouts to Holden or any other local manufacturer in those days, so there was no 'candy store'. It was a protectionist regime in those days. Imports were limited by 2 means.
1. Tariffs, depending on the car & its country of origin, these were as high as 55%.
2. Quotas, each importer had to apply for the number of vehicles they were permitted to bring into the country.
I may stand to be corrected on this, but it wasn't until after the Button plan (maybe early to mid 90s) that subsidies were handed out directly to the manufacturers ("like kids in a candy store").
Dr Terry
Dr Terry its about image and technology. Its why we have exotic and super luxury vehicles, its why we have racing even with F1 its about a company showing WE ARE ABOVE AVERAGE. This is why the image cars like the Monaro GTS or Torana L34 / A9X are vital even though not profit makers or the bread and butter.
Holden made a big F/U by taking the 1979 below average path of mass boringness with its one trick pony show.
The biggest thing everyone either public or press said about the GTR-X was It's a Holden? - No way it can't be Holden. That's why you "build it" that's what brings people into your showroom not to necessary buy a GTR-X but because that Flagship gives confidence in believing the company has the ability and a future. The amazing HK,HT,HG GTS Monaro's and little XU-1's where the cars dreamers went to see no matter if they could only afford the 186. Holden failed to transition into the inevitable easing of protection and had to rely on the candy shop and still they did nothing but the same old same old boring dunnydore that was dying a death of stagnation. The company was strangling itself and drowning in its own memories of the 60's and 70's where it had some individuality and style. You can have your bread and butter blowfish on wheels but your dreaming if you think you can compete with the big boys who have far bigger world profiles and far more capability for mass product.
Holden need to stand-out not blend in. It was never going to be GM, Toyota or Nissan but it could survive by standing out by offering new innovative designs and engineering from 1969 and onwards. It was useless trying to do it when the doors have been closing for two decades (sales charts)
the point being the Datsun 240z was a big success both here and os. Not my cup of tea but it was clearly a very good car for its time and price and even in Datsun terms a better car in many ways than any followup z they did into the 80's.
The whole point being Holden had the keys to the market (protection from non local) so of course it was going to be competitive because it was only up against imports. Sort of the reverse of today where that protection basically has ceased to exist.
The one article by Garry Farmer (Collectible Automobiles) is imo very accurate and seems to collate all known feasible stories, articles and press releases of the time. He asks Bagshaw in hindsight (94) should they have built it and Bagshaw says yes even if you did it at a loss because "its an image thing".
Pruneau when asked should we have built it and why didn't we build it ..... Pruneau says "Hell Yes" we should have and we had them standing 10 deep at the shows then disappeared and allowed Datsun to clean-up with it 240z which came out after. The market was there we just didn't get to present it to Detroit to get it blessed with Holy Water because of Opals cancellation of its GT. When we told the accountants it was to be around $5200 they got nervous and backed off.
My bad choice of words/wording because by candy shop I meant being Australian's big boy it had just about full protection from non locally manufactured vehicles being able to challenge it on its home turf. It sold ship loads because of the unfair playing field that we had set up. It's not hard to see why it crashed when this was removed as Holden did zip to make it a viable business on the open market.